Two times a year, for the seasonal spring/summer and autumn/winter-collections, I make short inspiration-movies for the Swedish Fashion Council and their trend seminars. This is a job I enjoy alot, I love putting together films the same way I enjoy composing blog posts. Above are excerpts from some of the movies. You can watch the whole films in my Film-section. Tell me what you think if you have a peak.
this is a new trend (if it can even be called that?) in packaging design i’m quite fascinated by: breaking the agreement between how the design should be in relation to the product. for example: maple syrup in medicine-like packages. how would you react as a customer?
is it perhaps the ultimate way of making a product stand out in the shelf?
or the safest way to scare of buyers?
images via the dieline