this is a new trend (if it can even be called that?) in packaging design i’m quite fascinated by: breaking the agreement between how the design should be in relation to the product. for example: maple syrup in medicine-like packages. how would you react as a customer?
is it perhaps the ultimate way of making a product stand out in the shelf?
or the safest way to scare of buyers?
images via the dieline
4 Comments
greta
12/03/2009 at 11:36 pmåh! hemskt fint tycker jag.
Louise
08/03/2009 at 4:42 pmtihi, det är lite som litteraturteori och teorier om det “nya greppet”. det “nya greppet” i produktförpackning kanske? klinisk maple syrup. jag hade köpt : )
Katarina
08/03/2009 at 4:51 pmhaha!
jag hade också köpt :)
Lauren
07/03/2009 at 7:42 pmthis is awesome. i like it!