i looove this! the name, the patterns, the packages.. so inspiring! simple, personal, quirky, playful and very loveable. and seriously - is there any better way to market a product than to make people love it? sex sells but love blinds making people come back for more, tell their friends about it, help the company develope the product, believing blindly in it and being loyal to the company. just look at apple..
found via my favorite packaging blog - the dieline.